About Us

Welcome! My name is Alicia Clarke and I’m the owner of Grow Children’s Boutique in beautiful Fernie, British Columbia.

We are the premier Children’s Clothing, Maternity, and Toy store in the Elk Valley, located in the East Kootenay region of BC.

You can find Grow on historic 2nd Avenue in downtown Fernie.  Fernie, nestled in the beautiful Canadian Rocky Mountains, is a top tourist destination during both the winter and summer months and is the perfect backdrop for my husband and I to raise our 3 active boys while running our children’s boutique, Grow.

At Grow you will be amazed with our selection of Children’s apparel, shoes, snow boots, car seats, strollers & prams, and maternity items. We carry science kits and activities that promotes STEM learning (Science, Technology, Engineering, and Math), craft & art supplies, puzzles, puppets, bath toys, plush/stuffy animals, dress-up clothes, sand toys, and toys that cultivate imagination.

Grow is a fully accessible store with room to explore and we even have a couch to rest on and watch your child(ren) play (yes, kids are encouraged to play in our store), private nursing/change room. We have a real change table with wipes and diapers, in case you forget to bring your own, in a fully accessible bathroom.


Our Aim Is To:

-Provide high quality toys that nurture the development and provide enjoyment to children

-Growing with families from pregnancy through infancy


Apparel Brands we carry are: The North Face, Columbia, Sorel, Skip Hop, Bravado, and Muddy Buddy.

We only bring in winter apparel that is ALL WEATHER appropriate, as we all know how snow can turn into rain and how the temperature can make the snow slushy quickly. Kids have fun if they are warm and dry. Parents have fun if the kids are having fun.

We carry Diono car seats and three of our staff are trained to be CPSAC certified meaning that we will assist you in choosing the right carseat for your needs and will then help you install it into your car for the perfect, and safest fit.

Toy Brands we carry are: Playmobil, Schleich, Hapé, Skip Hop, Plasma car, Spooner Boards, 4M, Klutz, Seedling, Magformers, Calico Critters, Oball, and many more.

Other Brands we carry are: Aiden + Anais, Healing Hollow, Apple Cheeks, Gaia, The Gro Company,  Ergo Baby, Wee Woolies, Babiators, Stonz and many more.

We provide Gift Wrapping with a donation to: The Women’s Resource Centre.

We also host the community Christmas Gift Wrapping station where community members volunteer to wrap gifts by donation to various local charities.

Some of the causes that we support are:

  • Joan Delich Kindergym Society
  • Fernie Mountain Bike Club
  • The Women’s Resource Centre
  • The Emily Brydon Youth Foundation
  • The Salvation Army
  • Fernie Friends for Friends
  • Fernie Day Care
  • Bellies to Babies
  • Friends of the Fernie Heritage Library

We look forward to seeing you in store!

x Alicia