Orange Shirt features a heart designed by Tsimshian artist Morgan Asoyuf with the words “Every Child Matters” inscribed in the heart. The same design will be featured on the front cover of Morgan’s soon-to-be launched Native Northwest board book, "Learning My Rights with Mousewoman”. This year, proceeds from orange shirt sales will be directed to the Native Northwest Reconciliation Fund, Orange Shirt Society, and the BC Aboriginal Child Care Association. The new Native Northwest Reconciliation Fund was created to support people and families who continue to be impacted by Residential Schools and intergenerational trauma. Its purpose is to advance Reconciliation by funding initiatives that support Indigenous wellness, learning, and culture. Thank you for supporting Orange Shirt Day.